Beverly Group Global – Give Back and Give First: for Beverly Cool, an international pop-up platform for 2026–2027, divided into three circuits:
design/lifestyle, art & luxury travel, and Formula 1 or Football Finals.
Priority Calendar
Period | Event | City | Beverly Cool Concept
Feb 4–22, 2026 | Milano Cortina Winter Olympics | Milan/Cortina | Beverly Cool Alpine Club
Apr 20–26, 2026 | Salone del Mobile + Fuorisalone | Milan | Beverly Cool House of Design
May 1–3, 2026 | Formula 1 Miami Grand Prix | Miami | Beverly Cool Miami Beach Club
June 5–7, 2026 | Formula 1 Monaco Grand Prix | Monte Carlo | Beverly Cool Riviera Lounge
July 3–5, 2026 | Formula 1 British Grand Prix | Silverstone/London | Beverly Cool London Road House
Sept 4–6, 2026 | Formula 1 Italian Grand Prix | Monza/Milan | Beverly Cool Milan Racing Club Cool Milano Racing Club
October 23–25, 2026 Art Basel Paris Paris Beverly Cool Art Room
November 3–5, 2026 WTM London London Beverly Cool Travel Club
November 19–21, 2026 Formula 1 Las Vegas Grand Prix Las Vegas Beverly Cool Neon Motel
December 4–6, 2026 Art Basel Miami Beach Miami Beverly Cool Miami Art House
December 4–8, 2026 Cortina Fashion Weekend Cortina Beverly Cool Snow Society
December 2026–March 2027 St. Moritz winter season St. Moritz Beverly Cool Alpine Après-Ski
January 28 to Feb 4, 2027 Alpine Ski World Cortina Beverly Cool Mountain Club
March 25–27, 2027 Art Basel Hong Kong Hong Kong Beverly Cool East-West Club
Spring 2027 Design Week / Fashion Week New York, London, Milan, Paris Beverly Cool Global House, Final Champions League Madrid.
Previously announced dates include Milan Design Week (April 20–26, 2026), Art Basel Miami Beach (December 4–6, 2026), Art Basel Paris (October 23–25, 2026), WTM London (November 3–5, 2026), and Art Basel Hong Kong (March 25–27, 2027).
Key Formula 1 Circuit Events and Final Soccer Champions League
In terms of visibility and international audience, the following are on the schedule:
- Miami — fashion, music, hospitality, beach culture.
- Monaco — ultimate luxury positioning.
- London/Silverstone — fashion, automotive, and media audiences.
- Monza/Milan — the most natural Italian event.
- Singapore — premium lifestyle and Asian nightlife.
- Las Vegas — spectacular visual impact and retail.
- Abu Dhabi — season finale, luxury tourism, and international clientele.
Other global events to be included:
- Art Basel Hong Kong
- Art Basel Paris
- Design Miami
- Milan Fashion Week
- Paris Fashion Week
- London Fashion Week
- New York Fashion Week
- CES Las Vegas
- Cannes Film Festival
- Venice Biennale
- Frieze London and Frieze Los Angeles
- Dubai Design Week
- Davos World Economic Forum
- Web Summit Lisbon
- Monaco Yacht Show
- Luxury Travel Fair / ILTM Cannes
- Baselworld-style watch events in Geneva
- Coachella and major international music festivals
- Final Champions League Madrid
Recommended priority
International identity: Milan, Miami, Cortina, St. Moritz.
Authority: Monaco, Paris, London, Art Basel.
Global expansion: Singapore, Hong Kong, Dubai, Las Vegas.
The strongest format would be a modular pop-up: showroom, capsule collection, cocktail bar, photography installation, DJ set, and local collaboration.
Each City has its own name and aesthetic, while maintaining the "Beverly Cool" code.