Beverly Group Press Kit Tokyo Trip Last Ten Days of September

I ask the marketing director of the Beverly group, Dr. Joys, what are the next internationalization commitments of your brands?

We have planned for the now imminent date of September 24/25, a trip to the economic and cultural capital of East Asia: Tokyo. This stop is the second of the 6 planned for the year 2024/25: the first was already held in New York last May, the next ones include the destinations of London, Dubai, Miami and Monte Carlo.

What have you planned for the next stop in Tokyo?

We will organize an event called "BeverlyCool", at the Tokyo Bay Washington Hotel. Here we will meet buyers and private investors who will have the opportunity to see a line up of brands in the luxury sector that we are making known worldwide in the 6 stops, in the media and on social channels. Is it possible to preview what it is about? Of course, on the platform whose link is: beverlycool.com you can view the excellence of these brands that properly reflect tradition, design, creativity and elegance: iconic styles projected into the future and sustainability.

After having given prestige and relevance to the mastery that knows how to distinguish itself and excel in the world, on September 26th we will move to the adjacent "Tokyo Big Sight" Fair.

Which fair is scheduled for those dates and what is it called?

We will be at the tourism fair called "Tokyo Expo 2024" which will be held from September 26th to 29th. Here we will be waiting for you with our news and proposals in the exclusively tourist sector with the "Beverly Travel" and "Bookdia.com" brands in stand no. R-089 of the Italian pavilion.

Remind us what "Beverly Travel" and the "Bookdia.com" brand represent and propose?

Beverly Travel is a DMC, it provides tourist services (hotels, activities, experiences) in Italy and in over 42 destinations in the world. While the brand "Bookdia.com" with its platform provides completely digitalized booking experiences. On this specific occasion of this fair we will present circuits to visit companies of great importance that have their own adjacent museum and witness the production of their iconic products such as: Ferrari and Lamborghini, Campari and Perugina in Italy, Cocacola in the United States, Amazon in Great Britain, Christian Dior and Airbus in France, Bmw and Porshe in Germany, Heineken in Holland etc.

In conclusion, on September 30th at the "Shiosai" halls of the iconic Royal Park Hotel in Tokyo, we will be exhibitors at the B2B workshop, Luxury and Leisure, organized by ENITGiappone, where our services will be proposed to the intermediaries of the Japanese demand and in particular the events that we will organize in 2025 "Just Married Again" exclusively in Venice and "Seafood Cool" festival of seafood cuisine, organized in the best seafront restaurants.

The president and founder Lorenzo Rossi will also be present during the entire trip to Tokyo, who this year celebrates 40 years of activity of his companies, in the marketing and organized tourism sector.

Fabiana Bruni

Journalist